A.LONDON’s approach to residential interior design

Since our establishment in 2012, we have remained at the forefront of the interior design industry, pioneering design trends and curating bespoke luxury interiors. Our reputation is built on delivering exquisite designs that are uniquely tailored to each project, and our services are divided into three distinct specialties: Interior Design, Show Homes, and Luxury Rental, also known as Home Staging. Operating on a global scale, we cater to prime and super-prime properties, offering luxury designs and furnishings that can be rented or purchased, all with a strong commitment to environmental consideration.

At the core of our philosophy is providing an unparalleled experience for our clients. We take pride in our extensive network, granting exclusive access to contemporary galleries, antique dealerships, artisans, and emerging talents. Our international award-winning design teams travel worldwide to collaborate with and learn from the best in the industry, continuously seeking fresh inspiration and staying at the forefront of ever-evolving interior trends. Driven by our clients' stories and our passion for innovation, we are dedicated to pushing the boundaries in the dynamic world of interiors.

Our design process

Nestled in the heart of Fitzrovia, our studio is home to a passionate and ambitious team of interior designers committed to showcasing the epitome of interiors and deluxe design. With a blend of skill, innovation, and a penchant for unexpected creativity, our team consistently delivers top-tier, luxury interiors infused with passion and vision. We take a holistic approach, addressing every aspect of the interior's architecture and features to create cutting-edge environments that align seamlessly with your vision.

At the core of our process is understanding your unique vision, enabling us to curate a bespoke and forward-thinking environment. We prioritise transparency in design, taking into account both your style preferences and budget constraints. Our ultimate goal is to deliver an elegant and exceptional scheme that not only embodies your personal style but also caters to the functionality and practicalities of your everyday life. Functionality and respect for existing architecture are paramount in every brief, as we strive to harmoniously integrate your lifestyle with our designs.

From our initial meeting to the final installation, we meticulously design, manage, and coordinate a comprehensive FF&E interior scheme. This encompasses spatial planning, design intent, FF&E selection, and budget considerations, culminating in a white-glove installation service to bring your vision to life with utmost precision and care.

We love to work with and take inspiration from some of the world's most inspiring and exciting creators. Click here to read an interview we had with an innovative furniture creator based in New York.

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Our talented team

When working on luxury residential interiors based in London, our team of extraordinary hard-working and experienced team of designers and sales associates are what make the process so streamlined and successful. Often, on our blog The Journal, we have conversations with members of the A.LONDON team, to discuss their experience within the industry, how they navigate our projects, and giving exciting updates for what is to come in the future for the brand. This is a great way to keep up to date with our projects and processes’, as well as getting to know the incredible people behind our design studio.

NO1. Belgravia

N°.1 Belgravia was an FF&E project in Belgravia in collaboration with our sister-brand Accouter, with the potential buyer considered as someone searching for a home situated in the culturally rich and peaceful sanctuary within the bustling and hectic central London that Belgravia offers.

Located amid the timeless elegance of Georgian residences, grand sweeping crescents, and lush green squares in Belgravia, N°1 Belgravia stands as a remarkable testament to the fusion of timeless features and nature-inspired elements in its interior design. The property has been meticulously adorned with finishes and textures derived from natural forms and earthy tones, embracing a sense of sophistication and serenity. Carefully hand-sourced marble was chosen to reflect the property's refined ambiance, while the tonal hues harmoniously blend with striking patterns and antique brass finishes, strategically crafting customised and functional spaces throughout the residence.

“…by far the most superior property of its kind in the area.”

Hexagon Apartment

Another impactful residential project in our portfolio is the Hexagon Apartments, an exclusive Show Home project nestled in the heart of Covent Garden. This iconic building boasts a unique hexagonal shape, offering unrivalled 360° vistas of London's captivating skyline. Commissioned by the esteemed developers, BNP Paribas Real Estate, our A.LONDON designers undertook a remarkable transformation, turning the luxury show home into a contemporary marvel evoking the essence of a chic New York loft. Through skillful layout, innovative design, and an impeccable ambiance, the space now exudes a modern aesthetic that seamlessly blends sophistication with a touch of metropolitan allure.

The Wetherby

The Wetherby, another Show Home project located in Gloucester Road, sits at the heart of Kensington and Chelsea and is nestled amongst a mass of Georgian architecture. Home to London’s most prestigious residents and our newest schemes at The Wetherby, this project is just a stone’s throw away from the bright open space of Kensington Gardens, the sought-after neighbourhood exudes the culture and class for which it is renowned, whilst still providing a unique sense of escapism from city life.

Drawing inspiration from the exclusive ambiance of the surroundings, our team of interior designers meticulously curated two entirely bespoke schemes, each uniquely tailored to reflect our client's vision and optimise the property's potential in the market. The first apartment exudes a captivating aura with its earthy tones and textures, featuring oversized botanical elements that command attention in the entertainment spaces. Throughout the interior, exposed wood finishes and brass accents create a striking juxtaposition against the property's classic architectural features. Large-scale paintings and sculptures elegantly showcase the neighbourhood's opulence and vibrancy, while a thoughtfully chosen neutral colour palette infuses the space with an air of luxury and sophistication.