IN CONVERSATION WITH:
ASSOCIATE DESIGNER,
LAUREN COLQUHOUN_

Our new lookbooks are packaged in FSC-certified paper and wrapped in plantable wildflower seed paper accessorised with silk ribbon made from recycled bottles and then popped into an envelope which is made from recycled materials. On top of this we really drive to keep our air miles down by using UK and European based manufacturers and love to support local artists and artisans to give back to our local economy.  

Tell us, how is A.LONDON adapting to become a more sustainable company? 

At A.LONDON, we recognise that the core aspect of our job is purchasing, and consumption is the key issue in sustainability and climate change. We have huge influence on people, and as designers we lead trends and need to drive the industry to prioritise sustainable practices. We take a conscious approach to use new and innovative brands, products and materials. We always allow a percentage of our budget to sourcing amazing antiques and vintage accessories. Designing for longevity is key to reducing the demand for ‘fast fashion’ which is definitely taking hold on the interiors industry as well.

How do you tailor the experience for each of your clients?

Every client is so unique, whether a boutique developer or a private client, that understanding their brief is at the heart of every design. Asking questions is crucial to making the client feel like you are really designing with them in mind. Where do they like to holiday? What’s their favourite artist, hobby, or drink?

Some clients want to be heavily involved with the whole process, so we’ll go shopping together, visit art galleries to curate the perfect collection for their new home, as well as visiting fabric houses pull together a gorgeous scheme. Other clients have a vision in their head and want you to create it for them, in which case we send multiple concepts and visualisations for approval and feedback, making sure to keep them involved in the process but not asking too much of their time.